George Loan Baker

Executive Coach

  • Energy Leadership Index™ Master Practitioner
  • Professional Certified Coach (PCC), International Coach Federation
  • Results System™ Licensed Practitioner

With 32 years of municipal fire, pre-hospital emergency health care and disaster management experience, 26 years as a Chief Officer, George now provides executive level coaching to individuals, groups and teams to refine their abilities, tap into the high energy within and get the results they are looking for. He is dedicated to assisting others reach their personal and professional goals.

Clients include international transportation executives, municipal chief officers and professional small business owners.

person standing near the stairs

George is a Certified Professional Coach trained in both Core Energy Leadership at IPEC (The Institute of Professional Excellence in Coaching) and the Results System at Thought/Action. He is also certified at the command and general staff level of the National Incident Management System and as a fire prevention and code enforcement official has great insight with government and regulated industries. Additionally, George’s 32 plus years as an EMT and Paramedic help him connect to clients in health care or with health related issues.

group of people huddling

George has led local and regional teams, both private nonprofit and public safety and has served on regional and national policy/standards committees. George’s leadership has been recognized by the Boys and Girls Clubs of America, The International Association of Fire Chiefs and The Commonwealth of Massachusetts. George is an Eagle Scout. George continues to represent the Governor of Massachusetts on the Northeast Forest Fire Protection Compact (a collaborative of the New England States, New York and 3 Canadian Providences).

orange camping tent near green trees

For fun, George looks to the outdoors. He’s been spotted gardening, hiking, canoeing, camping or playing “serious” badminton with any of his 6 children.


George has worked with three of my employees and the results have been fantastic. He works to bring out the best in them and their performance has soared since they began. I recommend George and his service for any employee you think needs a little extra coaching to fulfill their potential.

Craig Bentley

Senior Vice President of Operations , Cape Air

If you are not sure that coaching can have an impact on you or if you think coaching is for the weak and non motivated then join the club as I 100% agree with you. That was me before my first conversation with George. Today after working with George for almost two years my opinion is much different. Coaching will have an impact on you if you work with George, as long as you want to change and have a desire for something different. What you will find is George is a human just like you and me.  

Ed Moloney

Mortgage Loan Officer, Equity Resources 

With George on my team I thrive. Why? Because with George I get both the character of the man that he is, as well as the man that is the character that he is! This guy can light up a room. We laugh, we share our life experiences, and we plan, plan, plan for where we’re going next. I have never had a month where my investment in coaching time didn’t pay off in multiples of increased productivity. Everything is better in all aspects of my life when I take the time to honestly assess it all and be accountable to my coach. I am proud and fortunate to have George on my team, and you will be too! 

Steven Innis

CPA / Divorce Mediator / CDFA (Certified Divorce Financial Analyst)


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